Selling Strategy

Good / Better / Best
that actually closes

Every sales trainer teaches Good/Better/Best. None of them give you the tool to execute it at the kitchen table with real manufacturer data, real prices, and real monthly payments — generated automatically from the quote you just built.

See a Live Presentation

Why three options outsells one

One price feels like an ultimatum

When you present a single number, the homeowner's only choices are yes or no. The conversation becomes about whether they can afford it — not which product they want. You lose deals to sticker shock that never needed to happen.

Three prices feel like a conversation

When you present Good, Better, and Best, the question shifts from "can I afford this?" to "which one do I want?" The psychology is proven: most people choose the middle option. That's usually where your best margins are.

Anchoring works in your favor

The Best option sets the ceiling. The Good option sets the floor. The Better option looks like the smart choice — premium enough to feel good about, not so expensive they need to think about it overnight.

The upsell happens naturally

Nobody likes being upsold. But when the homeowner sees that the Best tier includes a 50-year warranty and 4-sided capping for $3,348 more — and it's only $27/month extra — they often upgrade themselves.

How Pricerr builds the presentation

It's not a PDF you fill out. The presentation generates itself from the quote data.

01

Build the quote as usual

Configure the product in Pricerr — deck, windows, doors, whatever the trade. Pick the manufacturer and product line. The pricing engine calculates materials, labor, overhead, and margin.

02

Open the prep screen

Before showing the customer, the salesperson opens the GBB prep modal. Here they choose which manufacturer/tier maps to Good, Better, and Best. They can customize tier names, set percentage adjustments, mark which tier is "recommended," and exclude specific line items from certain tiers.

03

Present to the homeowner

Three cards appear side by side. Each shows: manufacturer name, product line, color swatch, total price, price per sqft, monthly payment, savings or upgrade cost, and a detailed feature list (warranty years, composite type, capping, fastener type, railing material). The homeowner taps "Select" on their choice.

04

Selection locks the deal

When the homeowner picks a tier, the quote updates automatically. If they sign remotely via e-sign, the tier selection is step 1 — they must choose before they can review and sign. The selection is atomic: it updates the job price, regenerates the contract, and locks the tier in one operation.

What the homeowner sees — column by column

Good
Deckorators
Vista
$19,766
$111/sqft · 192 sqft
or as low as $159/mo
Save $2,251
  • 10-Yr Workmanship Warranty
  • 25-Yr Structural
  • Mineral-Based Composite
  • 3-Sided Capping
  • Hidden Fasteners
  • Composite Railing
Most Popular
Better
Trex
Transcend
$22,017
$124/sqft · 192 sqft
or as low as $178/mo
Recommended
  • 12-Yr Workmanship Warranty
  • 50-Yr Fade & Stain
  • Capped Composite
  • Solid Core Profile
  • 3-Sided Capping
  • Hidden Fasteners
  • 95% Recycled Content
  • Composite Railing
Best
Deckorators
Voyage
$25,365
$143/sqft · 192 sqft
or as low as $205/mo
+$3,348 upgrade
  • 15-Yr Workmanship Warranty
  • 50-Yr Structural + Fade
  • Mineral-Based Composite
  • 4-Sided Capping
  • Enhanced Scratch Resistance
  • Hidden Fasteners
  • Composite Railing

This is pulled from an actual Pricerr quote — a 16x12, 36" high attached deck. Real products. Real prices. Real feature lists. Not mockups.

GBB works remotely too

When a customer signs via e-sign link, tier selection is step 1. They see the same three-column comparison, pick their package, then review and sign. The selection is locked atomically — price updates, contract regenerates, and tier is finalized in one database transaction.

What the salesperson controls

  • Which tiers to include (can use 2 or 3)
  • Custom tier names (not just Good/Better/Best)
  • Percentage adjustments per tier
  • Which tier is marked "Recommended"
  • Per-item exclusions from specific tiers
  • Built-as tier (what was actually configured)

What the homeowner sees

  • Manufacturer and product line name
  • Actual color swatch
  • Total price and price/sqft
  • Monthly payment estimate
  • Savings vs. Best or upgrade cost vs. Good
  • Feature-by-feature comparison

See a Good/Better/Best presentation built live

We'll configure a quote in your trade, prep the GBB tiers, and show you exactly what the homeowner would see on the iPad.

Book a Demo